Tokyo, March 25, 2026
Paloma Rheem Holdings Co., Ltd. (“PRH”) today announced that its wholly owned subsidiary GENERAL Inc. ("GENERAL") held its Shareholders Meeting and elected a new leadership team. Effective immediately, Takeshi Ebisu has been appointed Representative Director and Chief Executive Officer, Koji Masuda as Chairman of the Board, and Susumu Ohkawara as Director and Executive Vice President.
With the acquisition of GENERAL in 2025, PRH is positioned to drive global growth as an integrated Air & Water company. GENERAL, which leads the group's air conditioning business, will accelerate growth by optimizing its product portfolio and sales channels while strengthening collaboration across PRH group companies to expand in global markets.
Hiroaki Kobayashi, Representative Director and President of PRH, commented, "within the PRH Group, Paloma, Rheem, and GENERAL have begun working as one to strengthen our global position as an Air & Water company. To lead this initiative, Takeshi Ebisu, who brings extensive management experience in the air conditioning business across domestic and international markets, will spearhead GENERAL's business development, while Koji Masuda and Susumu Ohkawara will provide operational support for the management foundation. As a pioneer operating in both air conditioning and water heating, PRH will continue advancing the integration of technologies across both fields and driving powerful innovation in the Air & Water sector."
Takeshi Ebisu, newly appointed Representative Director and Chief Executive Officer of GENERAL, stated, "GENERAL has significant potential for global growth. By harnessing GENERAL's superior products and technological expertise, we will integrate air conditioning and water heating technologies across the PRH Group to drive profitability. Our goal is to strengthen PRH's global presence as a leading Air & Water company and deliver sustainable growth."
For more details on GENERAL’s new management, please refer to their press release.